CASE STUDY ON "DREAM11"
The $1 billion company...."DREAM11"
means about 7000 crore indian rupee.
Every one has this question in mind that how this company become so rich. And here we are going to reveal all key points that makes it succeed.
DREAM 11 STARTED on year 2009. By two friends Harsh Jain and Bhavit Seth. And within 10 years means on 2019 it's valuation become $1 billion.
FANTASY GAMING PLATFORM but LEGAL
I am sure that you are also excited like as me to know which reasons makes it "LARGE". So don't wait let's start-
The main thing for any business is CM.... No no its means not chief minister. But it's mean is
CUSTOMER & MARKET
Because in "INDIA" there are mostly every man-woman-child-old like cricket and they are so crazy for it. And in Fantasy gaming platform, at that time no market competition.
This make a BIG IDEA to founders for creating a big platform. And they Made- "DREAM11".
Now we are going to discuss of DREAM11 in 5 major points-
1- EARN EXTRA MONEY WITH FREEMIUM
Because everyone is working for money. You, i and all others. DREAM11 gives you a platform to earn extra money with 20 to 25 rupee investment. Everyone want to earn Lakhs by little investment. That wish got fulfilled by DREAM11.
You can earn Lakhs rupee in this platform.
And one more interesting thing is that, As you sign in, You'll get 100 rupees. This 100 rupee you can use for playing in DREAM11. By this type offers all customers got about 4 to 5 chance to play.
This makes them addicted to play more. They play again and again to win more. You should also give offers to attract and addict to customers.
If i talk about FREEMIUM then-
FREE + PREMIUM
This is a Model that enhance the number of customers. Freemium means You can use this app for free and if want to use premium services them you can pay.
About 90% customers use for free and only 10% pay.
Because it is free also so, Anyone can use. This is also a reason to make a huge user base.
2- USE YOUR KNOWLEDGE AND BE OWNER
This is a human nature to give suggestions to show intelligency. You can see, at time of match, your many friends say, that player should not play like this, he should come on no.3, Dhoni should play like this.
So, DREAM11 gave a chance to use your knowledge and make a team on your rules.
This give a feeling of OWNER to customers. That is an awesome feeling. So, many people came and joined this app.
Attach any product with feelings and get advantage. This is a learning.
3- BECOME POPULAR AND COME ON "TV"
Every one want to become FAMOUS and a cricket lover want to see and meet with his/her favorite player.
Meet to VIRAT KOHLI is a dream of millions of indians.
So, DREAM11 give an opportunity to meet with players and be
The 1st prize winer gets a chance
to meet and come on high lights.
One more benefit of this type programs
is that, your customer becomes your promoter.
This type promotions are most
important for any business.
This boost the popularity of DREAM11. And You should also make any system by that your customer become your promoter.
4- PLAY ANYWHERE, ANY TIME AND ANY ONE
It means, DREAM11 gives you freedom to play anywhere (in office, room, train, taxi). And No boundation of time.
If match is going on then you play.
And if you are fatty and want to play cricket then this can be a good option.
Because fatty people can't play on ground, so DREAM11 gives a platform to play for any type of person.
This is also a reason that makes it popular.
5-FANTASY BUT LEGAL
IF I ask you that Do you want to play an illegal game?
Then obviously you answer will be "No". Because every one want to be good man and wish to join legal work.
The case with DREAM11 is the same. In india any fantasy game like- Lottery is totally banned.
But DREAM11 is not banned although it is also fantasy. Because PUNJAB HIGH COURT, HARIYANA HIGH COURT and SUPREME COURT confessed that this is a "MIND GAME" not just FANTASY.
So, the people who want to play fantasy but legal, the got a good platform for them.
and DREAM11 got more customers.
You should also have all the legal documents of your business. Because it creats a trust in heart of customers.