CASE STUDY ON "ZOMATO"
Did you not hear the name- “ZOMATO”?
Impossible…
Because now a day ZOMATO is a leading company in FOOD DELIVERY SERVICE.
Several times one question comes to our brain that
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What makes ZOMATO as like this?
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Business model of ZOMATO?
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How it earns?
we’ll cover all.
ZOMATO
=
FOOD(FAST+FRESH)
FOOD (FRESH + FAST)
=
ZOMATO
Suppose –
You are in home and now you want Delicious and tasty food. Then there are two main requirements-
-
FRESH FOOD
-
FAST FOOD DELIVERY
ZOMATO is fulfilling the all need of its customer. It makes ZOMATO the leading food delivery service.
Here we’ll discuss more reasons that makes it best service. So, let’s START…
ZOMATO earns – AS PCO
ADVERTISEMENT
SEAT IN RESTAURANTS
PREMIUM SUBSCRIPTION
COMMISSION
ONLINE ORDER
1-ADVERTISE-
Earning comes through GOOGLE ADS and DIFFERENT ADS BANNERS on Zomato app.
2-SEAT RESERVATION IN RESTAURANT-
It charges for seat booking.
3-PREMIUM SUBSCRIPTION-
The Owen of restaurants who want to use PREMIUM features, they will pay money.
4-COMMISSION-
About 7.5% of sales charged by ZOMATO. In Zomato, registration is free but it charges as you get orders
5-ONLINE ORDER-
Main source of earning. Charges for Food and Delivery.
.